My Favourite Brand
Jil Sander
At their first store in Shanghai is where I first learned about Jil Sander. I can still picture how lovely the decor and decorations were, drawing me in.
Jil Sander plays an significant role in minimalism and combines comfort and sophistication. High-quality fabric and exceptional craftsmanship gives each piece—trousers, shirts, jackets, and jumpsuits—an authentic and lasting quality. The brand also possesses a deep understanding of fabrics and incorporates sustainable materials throughout their collections, such as natural fibers and eco-friendly alternatives. Minimalism is a sustainable lifestyle that is earning a place in sustainable production and consumption. The fashion industry is facing an increase in its environmentally polluting supply through production. Despite the widely known environmental impacts, however, the industry continues to grow, in part due to the rise of fast fashion, which relies on cheap manufacturing, frequent consumption, and short-lived garment use. Accordingly, minimalism involves eliminating the excess in people’s lives and fashioning resources to focus on what matters most: the human being. The definition of Jil Sander’s minimalism style relied on the clarity of silhouettes and lines of cut, high-quality materials, and virtuosity of products. There were no decorative lines, frills, or other types of decorative trim in minimalist clothing models, and there will never be. Even zippers and tone-on-tone buttons were being replaced by a secret clasp. Jil Sander says: “I defined the modern global uniform with this in mind: clothes should be long-lasting and durable. It expresses an environmentally friendly and sustainable conception for Gen Z. Also, in the 1990s, the second wave of the word feminism, Embracing the spirit of rebellion instead of reform, third-wave feminists encouraged women to express their individuality. While Jil Sander expressed to the public that it is an alternative to show women’s sex appeal and frazzled to look attractive and confident, She revealed a fashionable principle that means subtraction, not addition, while at the core of her design was the absolutely feminist idea that a woman dresses for herself, not for a man. Still emphasize the very essence of humans without concentrating on the decoration. And if she is comfortable with things, it gives her confidence much more noticeable than any other decoration. Jil Sander was at the top in the ’90s, when there was the year of the victory of feminism. Wearing her collection in the ’90s was a real announcement.