Fashion Brand

Corteiz is currently one of the most innovative and upcoming streetwear brands, overcoming and replacing brands such as Palace and Supreme in the media. Many young people can be inspired by the designer, Clint, as he started this now million pound brand from his bedroom in London. The appeal of this brand to young people is its exclusivity, instead of a typical online shopping or in store approach, corteiz make their products hard to source through using a locked website of which only members can access, as well as doing seasonal drops for 24 hours as opposed to having their products available to buy at anytime. Their creative way of marketing creates hype around the brand and makes people proud to own the brands clothes.

Its unique logo featuring Alcatraz Island and the tagline “Rules The World” has caught the attention of public figures such as Drake, Central Cee, Dave, Jorja Smith, and Stormzy, all of whom have been spotted wearing the brand. Instead of paying these celebrities to wear these clothes like many brands using influencers, the celebrities buy and wear the clothes because they find them fashionable just like the general consumers, this promotes the business in an organic and authentic way, encouraging more people to buy the garments, especially because the celebrities wearing the clothes match the target market for the brand.

The brand is extremely inspiring since it was a university based project and has since become one of the most sought after brands in the UK, partnering with brands such as Nike.