My Favourite Fashion Brand – With Jean

I tend to struggle with what are your favourite questions. This could be due to the fact that my personal preferences often change, and specifically in this context, answering the question: What is your favourite fashion brand? There are far too many to choose from, and various elements have to be considered to answer such a question. Such as the brand’s ethics, quality of collections and of course my personal preference!

When pondering on this question I was able to pinpoint the Australian female founded and lead brand, With Jéan. I personally discovered With Jéan earlier this year and have since admired their collections. From their staple viral Sabrin dress that was unescapable on tiktok, to their archives collection which features soft, feminine lace materials and cuts which are really flattering! I appreciate the versatility and transferability of With Jéans pieces as you can easily style their clothes for several occasions! Sustainability is an important factor for brands to consider and With Jéan is cautious with what materials they use, where they source and how its made, as they ethically produced in small batches in China, uses biodegradable plastic, and in June launched an eco-friendly swim collection with a specific focus on their fibres that consist of 100% recycled materials! With Jéan founders 2 best friends, Sami Lorking-Tanner and Evangeline Titilas were conscious shoppers before co-founders and want sustainability to be of the essence of With Jéan! I also appreciate that With Jéan is not afraid to branch out and experiment with their brand, such as targeting a new market in their most recent gender neutral collaborative collection with Jefff Weins!
 Overall, With Jéan is one of my current favourite fashion brands and I am looking forward to seeing the brand continue to grow and keep an eye on their following collections!