Named Collective is an independent British fashion label. All of their garments are designed in East London and ethically made to last. I was first introduced to Named Collective via TikTok where I saw their marketing strategies and thought they were so intriguing. They have a unique way of generating hype for their brand by utilising their social media following. I love how they hide products all over London and the first person to find it gets to keep it, I’ve always wanted to be nearby when they do one of those posts because the product gets found so quickly. I also love their focus on sustainability and how they only produce ranges in limited runs to minimise waste. They have a big focus on being anti-trend and create investment worthy items.
Do you like impact, experimentation, pleasure and play? Well, the brand Diesel has met that category since Renzo Rosso commenced Diesel in 1978. It began where there was an energy shortage, and the slogan was “Alternative Energy” which stood out to the world at the time. This is admirable to me, how they used current world problems for a way to connect to their consumers which really set them aside from their competitors in the fashion world. The brand used innovative marketing and changed the slogan to “For Successful Living” in 1991 which evolved Diesel to become a more luxury brand with supreme quality garments and thus increased markup and profit for them as producers. furthermore, they evolved as a business to meet the fashion trends over the years, specifically their SS24 fashion show in Milan. The designer Glenn Martens did an incredible job, the apparel stood out to me and created something so unique from distressing techniques, intricate designs, bright colours to a full collection of their famous denim and had artisanal zip-up jackets that were made from scrunching real-life posters from billboards to create a silhouette like a fur, which was extraordinary. I think the fashion world is forever changing which makes it such an exciting world to be going into and keep up with. Diesel meets the category of adaptation in fashion indefinitely in my opinion. During Diesels SS23 show they had the largest blow-up sculpture which set the Guinness world record which helps people that maybe aren’t as into fashion as let’s say I am to really understand that fashion isn’t just clothes draped over a body, it is also a form of art and creativity which is something I really appreciate. Another reason why diesel stands out to me so much is their choice of models are so fitting to the outfits they wear; they have a performance approach to their runway shows such as their music choice which is more electronic, trance, techno and the clothing they show off, the sets of the runway, their choice of makeup and hairstyling I think all these things they piece together to exhibit new collections resonates to my personality and they definitely don’t just put on a catwalk, they put on a show.
Schiaparelli is a couture fashion house founded in 1927 by Elsa Schiaparelli. I first discovered the brand in 2021 when researching Gabrielle Chanel for a project as both designers created their companies in a similar time period. Since finding the fashion house I have followed all of the collections that creative director Daniel Roseberry has made for the brand. I was instantly inspired by the creativity and uniqueness of his designs and collections, however what I truly fell in love with from the moment I saw their collections was the interesting yet incredibly structured silhouettes paired with the classic gold details and hardware. I love the idea of pairing a more simple yet beautifully made garment with camp and unique details shows the variety within fashion and how you can take such a simple idea and turn it into something far more extraordinary by using abstract, statement elements. To me they showcase what it truly means to be in fashion, creativity and new ideas.
There is no question at all, my favourite brand since I was a little girl, and even my mother would probably agree, must be H and M. They’ve really understood what it means to be part of the industry today, that is still in support of fast fashion but are trying to make amends to that daily with their newly introduced Sustainability strategy. It makes the everyday common consumer feel less guilty about buying more affordable and familiar clothes, that they have a choice to actively do something to help the problems within fashion today. Whether that is returning unwanted old garments or a simple guide to long lasting fashion. The clothes are always stylish and vary from carrying basic essentials to high end rental pieces, what more could you need? ୨୧ ˚｡⋆୨♡୧⋆ ˚｡⋆
Jaded London is a brand that never runs out of ideas and they are so unique which draws my attention. You get the best of both worlds with the clothes being stylish and excellent quality.
KNWLS is a south London based fashion brand designed by Charlotte Knowles (and her partner Alexandre Arsenault). It has been my favourite brand since I discovered a small rack of the clothing in Dover Street Market a few years ago. I am drawn to the way they emphasise a feminine silhouette and the creative use of campaigns (such as the recent collaboration with Jean Paul Gaultier). The fashion shows are showcased across London, their SS/22 show ‘FERAL’ featured the use of interesting texture, pattern and details in accessories. The brand is heavily used in television such as costuming for Euphoria and The Idol which I find makes a strong foundation for targeting their audiences.
