My favourite fashion brand: Loro Piana

With Luxury fashion existing for decades, it has always been consistent. Over the years trends, especially fashion trends have changed so much and so often, quiet luxury has always been and always will be there. The most classic quiet luxury brand over the years has been Loro Piana. Its consistent clothing and footwear style has been popular with different generations. Loro Piana has always been a brand I have been drawn to, as it’s classy chic style of clothing attracts me. The brand started in 1924, however, it started taking off after the war and gained a reputation for it’s premium wool and cashmere textiles. Some of their most popular items include summer walk shoes and their cashmere coats. The brand has stayed consistent with it’s styles, such as the summer walks which have been a popular shoe since 2005, they have become so highly demanded that they aren’t even displayed in stores anymore and can only be ordered as customization. Loro Piana’s brand values have always focused on quality and authenticity, which makes it such a superior brand.