My Favourite Fashion Brand

Saint Laurent

Saint Laurent is my favourite fashion brand because of the simple but sophisticated looks that are consistent throughout the collections that are shown every year. The clothing made also has a certain edge that provides the brand with an element that most other brands do not have or cannot achieve in their clothing as Saint Laurent projects an unique expert and timeless look. The chic style is instantly recognisable which empowers whoever wears their clothes and gives customers the option to invest in pieces that can be worn throughout different seasons and trends of clothing because of the classic clothes and accessories they offer.

Saint Laurent encapsulates the hard working, polished persona that also exudes sexiness and elegance by invoking a look of alluring professionalism. After all, Yves Saint Laurent is well known for his popularisation of women wearing trousers for any occasion and his revolutionary on how women could dress.

Moreover, the lack of following other brands in incorporating micro trends or having their logos splashed across their products helps keep Saint Laurent at a high standard and a high quality brand, however, having their iconic YSL logo used when necessary keeps the brand recognisable.