My favourite fashion brand
Why is Corteiz my favourite fashion brand?…
Cortiez has built a community of Gen Z consumers within a very populated streetwear sector. Cortiez managed to find a gap in a mass market which allowed customers to feel a sense of unity and familiarity within their brand.The business has clear goals and are transparent about their values and their directional contributions to communities. The reason why I’m so interested in this brand is that they focus on their uniqueness and individualism; keeping original factors that other brands have matured from. For example, Cortiez has local gatherings and activities such as ‘location drops’ where coordinates become live on social media creating a chaotic, exciting public chase around cities, to be able to buy or win exclusive garments or pieces. Another element is that they promoted on social media their ‘crossbar challenge’ competition where customers had the chance to win their exclusive collaboration of Nike 95s and Cortez shoes, for free!
What are cortiez’s marketing strategies?
Following on from this, Cortiez has built its success on unique guerrilla strategies which has allowed the business to gain hype in a crowded market. Guerrilla marketing is an unconventional, low cost strategy that can produce large results. The key to successful guerilla marketing is creativity and a focus on generating buzz and word-of-mouth rather than spending a lot of money on traditional advertising. Cortiez have accomplished this in many ways;
Overall, Corteiz has become my favourite fashion brand, particularly from a fashion marketing perspective, due to its ability to seamlessly blend modern style with timeless elegance. Their marketing campaigns are not only visually captivating but also convey a sense of diversity opposing today’s fashion-conscious consumers. Personally, I find that wearing Corteiz pieces enhances my own style, allowing me to effortlessly express my unique personality through fashion. Their attention to detail, quality, and commitment to sustainable practices make me feel both fashionable and responsible when I wear their clothing. Corteiz has truly mastered the art of capturing the essence of modern fashion, and it effortlessly elevates my personal style to new heights.