My Favourite Fashion Brand

When determining my favourite fashion brand, this question made me ponder more than initially anticipated. Perhaps asking someone who loves fashion to pick their favourite fashion brand is like asking a mother who her favourite child is, or a musician their favourite piece of music; it is simply too broad of a question. This led me to instead consider which brands I always return to and more importantly, who’s page I continuously ponder in Vogue, issue after issue, and that would be Prada.

It is undeniable that from the offset, quality has always been at the heart of what makes Prada so special, however in spite of its luxury, it is not Prada’s extravagant price tag and opulent quality that connects me to the brand, but its timeless charisma. Prada’s ability to stand the test of time is undoubtedly due to their designs’ capsule-esque quality. A strong example of this is when the fashion brand reissued several bags from the early 2000s once again in recent years. It is not a secret that trends from the early 2000s are making a reappearance in society (think baby tees, micro sunglasses and baguette bags), and Prada’s 2005 shoulder bag is no different with notable names such as Bella Hadid now sporting the accessory. The mini shoulder bag ultimately “encapsulates the Italian brand’s sartorial DNA”, with its wearability and timeless silhouette with options for all with the endless colour possibilities.

It is this ability to reintroduce older designs into modern day society which results in Prada being superior to competitor brands who are potentially less receptive to the concept of capsule-esque fashion.