Maharishi

Currently, my favourite brand is Maharishi. Maharishi is a London based elevated streetwear brand founded in 1994. The brand focuses on producing high quality embroidered clothing which is accessible to buyers being neither overly exclusive nor expensive, with many pieces stocked in U.K High Street luxury fashion stores. I would choose Maharishi as my favourite brand due to their detailed oriental embroidery tee-shirts, hoodies, and iconic snoop pants (seen in picture below) which stand out in a streetwear scene where low-cost screen printing dominates due to the cost minimisation and the speed in which items are produced taking priority over quality. Moreover, high-quality production which crafts each piece creates a long-lasting product which looks better the more it is worn.