Alexander McQueen

When first asked my favourite fashion brand initially numerous came to mind such as diesel, Ganni and Dior. However, undeniably in my opinion Alexander McQueen is the best and therefore would consider it as my favourite high end fashion brand. Although, it comes with a high price tag you are guaranteed high quality, and bold yet elegant designs. As the fashion industry is constantly changing as new trends come and go Alexander McQueen has been able to remain edgy with its intricate designs whilst, continuing to be chic and modern allowing Alexander McQueen to still be current within todays fast moving fashion industry. In addition , as a brand Alexander McQueen has to be my favourite fashion brand due to it’s revolutionary affect on the fashion industry by constantly pushing boundaries creating new trends in the catwalk. However, Alexander McQueen still has further to go regarding its sustainability. Although unlike many other brands ,efforts have been made to make the brand more environmentally friendly as some sustainable materials have been used and more recently has become a fur free brand.

 Although, the trend of today is minimalism I personally love Alexander McQueen’s ability to not follow every trend and inject colour and individuality into the fashion of 2023. Its not just the designs that attract me to Alexander McQueen but also their marketing strategy, as they focus on creativity and storytelling to stand out in the competitive luxury fashion market ,a strategy many brands have swapped for simplicity in their marketing.