Named Collective

Named Collective is an independent British fashion label. All of their garments are designed in East London and ethically made to last. I was first introduced to Named Collective via TikTok where I saw their marketing strategies and thought they were so intriguing. They have a unique way of generating hype for their brand by utilising their social media following. I love how they hide products all over London and the first person to find it gets to keep it, I’ve always wanted to be nearby when they do one of those posts because the product gets found so quickly. I also love their focus on sustainability and how they only produce ranges in limited runs to minimise waste. They have a big focus on being anti-trend and create investment worthy items.