A Favourite Fashion Brand

I’ve chosen Ganni as my favourite brand. It’s a Danish contemporary ready-to-wear fashion brand and it was founded by Copenhagen gallerist Frans Truelsen in the year 2000, it started gaining cult popularity. as a designer label in the late 2010s under the tutelage of husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup. 

In my perspective, Ganni has created an attractive and successful brand identity and did interesting advertisement and visual merchandising. In different fashion magazines, the layout and colour combination have always created eye-catching effects that make me want to learn more about this brand.

Additionally, the design of Ganni’s products will always be introduced as cute, playful and enthusiastic because of the combinations of different colours, logo and unique illustration on products, which can always touch up my daily outfits and create a better outcome. 

Moreover it combines the “cool girls” and ‘sweet girls” vibe in their design, for example, colourful cowboy boots and a pink leather jacket. These are the ganni products that i have ever purchased and can satisfy my wants and needs of both cool and cute. 

Furthermore, aside from the design of Ganni’s product. Comfortness and sustainability for their products are incomparable. The quality and comfort of their products remain unchanged despite being washed and ironed a hundred times.

Overall, Ganni has done well from a different perspective, its content always contains the latest news and keeps up to date with different fashion trends. So it satisfied the PESTLE analysis of the brand and created a great outcome.

I tend to struggle with what are your favourite questions. This could be due to the fact that my personal preferences often change, and specifically in this context, answering the question: What is your favourite fashion brand? There are far too many to choose from, and various elements have to be considered to answer such a question. Such as the brand’s ethics, quality of collections and of course my personal preference!

When pondering on this question I was able to pinpoint the Australian female founded and lead brand, With Jéan. I personally discovered With Jéan earlier this year and have since admired their collections. From their staple viral Sabrin dress that was unescapable on tiktok, to their archives collection which features soft, feminine lace materials and cuts which are really flattering! I appreciate the versatility and transferability of With Jéans pieces as you can easily style their clothes for several occasions! Sustainability is an important factor for brands to consider and With Jéan is cautious with what materials they use, where they source and how its made, as they ethically produced in small batches in China, uses biodegradable plastic, and in June launched an eco-friendly swim collection with a specific focus on their fibres that consist of 100% recycled materials! With Jéan founders 2 best friends, Sami Lorking-Tanner and Evangeline Titilas were conscious shoppers before co-founders and want sustainability to be of the essence of With Jéan! I also appreciate that With Jéan is not afraid to branch out and experiment with their brand, such as targeting a new market in their most recent gender neutral collaborative collection with Jefff Weins!
 Overall, With Jéan is one of my current favourite fashion brands and I am looking forward to seeing the brand continue to grow and keep an eye on their following collections!

My favourite fashion brand:  Saint Laurent

When asked the simple question “what is my favourite fashion brand?”  I suddenly became overwhelmed with the vast amount of brands that I both love and admire for equally different aspects with Bottega Veneta, Celine, Givenchy and Loewe all being brands that have inspired me. Due to the ever changing and dynamic nature of the fashion industry, with trends constantly coming in and out, it is difficult to pick only one favourite as it often changes quite frequently. However, one brand in particular struck out to me due to it’s ability to remain current and timeless in such a rapidly changing environment, Saint Laurent.

Saint Laurent, luxury French fashion house founded in 1962 by Yves Saint Laurent, is one of the most influential and prominent fashion brands of the 20^th century. Their focus on differentiating itself from other fashion brands through their unique elegent styles that inhabit a distinctive edge has allowed them to remain current within the industry. Saint Laurent exhibits a chic style of silhouette through their collections that remain simple and sophisticated yet also beholds a seductive style that allows them to stand out from other luxury brands. Saint Laurent’s seductive and sexy style of clothing aims to empower those who wear them, particularly women as Yves Saint Laurent focused on pushing the boundaries of women’s fashion by often dressing women in trousers which was very rare for the time. This is why for me, Saint Laurent stood out as my favourite brand as they exhibit an elegant, chic look that will remain current and stand the test of time due to their timeless and high-quality classic pieces that customers can invest in and wear throughout the seasons. The French brand revolutionised women’s fashion due to their ability to empower women through their pieces that allowed women to feel elegant and sexy at the same time, this being shown through one of their most iconic and revolutionary designs the tuxedo suit for women. Yves Saint Laurent is viewed as one of the most influential and revolutionary fashion designers in history due to his transgressive designs for women’s fashion which pushed the boundaries of gender roles and helped to shape the women’s fashion industry into what it is today.

Jacquemus is my current favourite fashion brand due to its capturing concepts and collections. The luxury brand was founded in 2008 by Simon Porte Jacquemus, I find his story very inspiring as he moved from the French countryside at the age of 19 to follow his dreams of fashion and eventually went on to start his now well known fashion house ‘Jacquemus’.

I love how his collections are so unique yet recognisable, especially his most recent ready to wear collection “Le Chouchou” that surrounded scrunched up silhouettes and emulated ‘ballet core’ whilst still linking back to the brands simple yet iconic colour scheme, this intrigues the younger generation whilst avoiding ‘micro trends’ by keeping it classic. Simon Porte continuously creates new silhouettes for both men and women which accentuate different features and convey deeper stories. The most popular product of the Jacquemus emergence is their bags, the price seems very slightly more attainable to consumers in comparison to other luxury brands and the bags themselves are wearable and lasting quality. I love the fact that lots of the clothing can still be worn and styled for every day wear, whilst also being visibly luxury and can be completely dressed up in more creative ways.

I am especially drawn to the Jacquemus marketing, this includes their creative advertising and detailed runways. Specifically in ‘le chouchou’ ready to wear runway, Jacquemus chose to showcase his work in the historic site versailles and have the guests arrive by boat, he explains how he wants to make the collection memorable and distinct to the consumers, “They can know that it is the Chouchou collection and remember the castle and the puffiness”. The brands marketing is also extremely captivating, what drew me into the brand most was the promotion of their bambino bags as I vividly remember feeling amazed by the images of buses shaped as giant bags driving around the streets of Paris and I feel this is what sparked my interest in Jacquemus. Jacquemus can also be seen on many celebrities, including Blackpink’s Jennie Kim who, despite being an ambassador for Chanel, has most recently worn the ‘Le Chouchou” collection on the cover of Harper Bazaar South Korea and this continues to promote the brand worldwide. I love how Simon Porte strives to create such an impactful and artistic brand with the unique, eye-catching marketing which makes him stand out from the usual luxury brands.

“I don’t do clothes, I do stories”

– Simon Porte.

When proposed with the question “What is your favourite fashion brand?” I initially considered it to be a rather simple question, that was until I tried to come up with a simple answer. In a world of ever-changing trends and events in an ever-changing time of my life I found it difficult to be decisive when choosing a “favourite” with there being so many elements in so many brands which I admire. This led me to considering what determines a “favourite” and separates it from an objective best. A combination of personal nostalgia, admiration of craftsmanship, and longevity in my love for the designer became my definition of a “favourite”; also known as Robert Wun.

Hong Kong born Robert Wun studied fashion design at London College of Fashion, graduating in 2012 where he was discovered by Joyce Boutique. 2 years later, in 2014, Wun launched his label before debuting at Paris Fashion Week in 2023.

My personal admiration for Wun largely stems from the creativity in his approach to design. The way in which Wun draws inspiration from the world around him and his own personal culture to implement this into his designs somehow appears both on the nose yet simultaneously completely original. This creates designs that are easily identifiable from the inspiration and the artistry. Furthermore, Wun’s ability to push the boundaries in construction and silhouettes are other notable aspects of his work. Wun clearly expresses a great knowledge of garment construction and fabric manipulation that when combined with his immense creativity culminates into a breakthrough fashion brand.

Robert Wun’s most recent collection, SS23 couture, received great levels of attention online and in the fashion community largely due to the 11^th look, “the spilled wine gown”, an all-time personal favourite of mine. Through this design Wun took an event traditionally associated with ruining a garment – spilling red wine on it – and created something captivating from the disaster. Amongst the hand-painting and embroidery using Swarovski crystals, Wun displayed his identifiable experimentation with structure in the peplum silhouette, further elevating the look. This collection excellently showcased one of the main reasons why Robert Wun is my favourite designer; he never appears to be complacent. Whether this is experimentation with new methods or new interpretations of inspiration each collection is elevated from the collection prior whilst remaining recognisable as a Robert Wun design.

In 2016, Wun was commissioned by the Royal Ballet to design costumes for Wayne McGregor’s 10^th anniversary. As someone who grew up in the world of dance and has been around their fair share of tutus, I was particularly enamoured by Wun’s unique take on the traditional dress. The traditional shape of the tutu was clearly referenced in Wun’s work; however, he pushed the boundaries of what classical ballet is through the modernised looks creating costumes that arguably act as a metaphor for what ballet is becoming, a combination of long-lasting tradition and modern boundary-pushing ideas.