Amrita Singh

About Amrita Singh

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PROFIT

“In the world of fashion, profit is the fuel that powers innovation and creativity we adore.“

Profit as a pillar in the fashion market is the financial foundation that enables businesses to thrive, be creative, and have a positive impact on society while meeting the ever-changing demands of consumers. Proceeds is a primary indicator of a business’s financial health. It ensures that a company can cover its expenses, invest in growth, and weather economic downturns. Without profit, a business may struggle to survive. Profit is vital for success – but not just business profit – increasingly social profit is seen by the fashion industry as important and key to their success.(Nestorovic, M. (2023) Fast Fashion: The Environmental and Social Impact: agood, agood company. agood company.)

“Fashion is the most powerful art there is. Its movement, design, and architecture all in one. It shows the world who we are and who we’d like to be.” – Blair Waldorf (Character from Gossip Girl). The size of the fashion industry depends on a variety of factors, and these factors can be complex and interrelated. The factors interact in a dynamic way, and shift in one of the factors can have a ripple effect throughout the industry. As a result, the size of the fashion industry is subjected to the continuous change and adaptation to evolving conditions and trends. After the market recovered in 2021 from the effects of coronavirus pandemic, war in Ukraine, high inflation in 2022 posed more difficulties for the global apparel industry. Yet the revenue was calculated to amount to 1.53 trillion U.S. dollars in 2022. However, revenue is forcasted to increase in 2023, to more than 1.7 trillion U.S. dollars. (Smith, P. (2023) Topic: Apparel market worldwide, Statista. Available at: https://www.statista.com/topics/5091/apparel-market-)0worldwide/)

Fashion is the part of the daily air, and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes. The multibillion-dollar global enterprise is the world’s largest and most fragmented industries, divided into multiple products segments and categories, housed in many different types of organizations, and widely dispersed across geographies. E-commerce in fashion was experiencing significant growth, accelerated by the COVID-19 pandemic. Many consumers shifted to online shopping, and fashion brands and retailers adapted to this trend by enhancing their online presence. The financial markets are generally very unpredictable. During these times the brands adaptability is the answer the the question. A deep understanding of your target audience, and a focus on delivering value are key to maintaining competitiveness during uncertain economic times. I believe its way more easier for brands who already are in the public as we say “In times of economic uncertainty, the most valuable currency is trust.” – (Stephen Covey))(Fashion industry (2023) Encyclopædia Britannica. Available at: https://www.britannica.com/art/fashion-industry)

A creative director doesn’t just design products; they design experiences, emotions, and stories. Creative directors play a pivotal role in the success of fashion and creative businesses, as they harmonise the artistic vision with commercial objectives, resulting in products and experiences that resonate with consumers. (Duarte, C. (2021) Why creative direction is so important?, Medium. Available at: https://designcatarinaduarte.medium.com/why-creative-direction-is-so-important-ae36f4bae204). 

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PLANET

“Every time you spend money, you’re casting a vote for the kind of world you want.” – Anna Lappé

Trendy Today, Trash Tomorrow

Fashion isn’t free, someone somewhere is paying. The environmental ”cost” of the fashion industry is substantial and affects the planet’s health and well-being of future generations. Planet as a pillar in the fashion industry focuses on the environmental sustainability and its negative impact on the planet. Of the 100 billion garments produced each year, 92 million tonnes end up in landfills. Nearly 10% of microplastics dispersed in the ocean each year come from textiles. $500 billion is lost each year because of under-wearing and failure to recycle clothes. Fast fashion generates double the amount of CO2 than aviation and shipping combined. Hence this pillar is essential as it circumscribes various initiatives and practices aimed at minimising the industry’s ecological footprint.

In fashion, circular economy represents a shift away from the traditional, resource-intensive, and wasteful linear fashion model towards a more sustainable and environmentally responsible approach that values reduce, repair, reuse, recycle, repurpose, restore and regenerate. Organisations are now calling for a circular economy to urgently reduce the fashion world’s environmental impact. Fashion giant H&M has made a significant commitment to its SDG initiatives, such as reducing waste and promoting sustainable practices. Swedish home-retail conglomerate IKEA has made strides towards promoting recycling as it allows customers to return their furniture . On that account, during these worrisome times, circularity shouldn’t just be a trend; but an axile shift towards a more sustainable and responsible industry.

“Fashion should be a form of escapism and not a form of imprisonment.”(Alexander McQueen). Sustainable fashion is a term that’s increasingly used these days, as we all become ever more aware of the serious environmental impact of our clothes. But what does sustainable fashion actually mean? In short, it’s an umbrella term for clothes that are created and consumed in a way that can be, quite literally, sustained, while protecting both the environment and those producing garments. It may be a cliche, but the mantra “buy less and buy better” is key when you consider that a staggering 100 billion garments are being produced globally every year. “We should be committed to using vegan and cruelty-free materials, avoiding the use of fur and leather. The organisations should also prioritise sustainable sourcing, using organic cotton, regenerated fibers, and innovative eco-friendly materials throughout.”(Stella McCartney) Thus sustainability is the only response to the industry’s historically high environmental and social costs.

When we refer to UN SDGs in fashion, they are typically discussing how the fashion industry can align with and contribute to the set of 17 global objectives established by the United Nations. It addresses various social, economical and environmental challenges and promote sustainibility and equality by 2030. Fashion brands that embrace the UN SDGs in their operations aim to make a positive impact by addressing issues like poverty, gender equality, clean water, decent work, responsible consumption and enviromental protection . SDG6, which stands for ”clean water and sanitation” is apposite to fashion industry primarily due to its significant water consumption and potential impact on water quality. Many textile manufacturing processes generate polluted wastewater that is very harmful to the present and the future of this planet. In summary, the industry can contribute to the this SDG by reducing its water consumption, improving water management and minimizing water pollution throughout the supply chain.

In conclusion I would like to quote Emma Watson, ”Fashion has the power to change lives. Let’s use that power for good, embracing sustainability and empowering a brighter future.”

Bibliography:-

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My favourite brand:-

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HERMÈS

“Timeless is valued over trend.”

Brand logo

Thierry Hermès founded the company in 1837 as a harness workshop in Paris. Primarily, his intent was to serve the needs of European noblemen by providing saddles, bridles and other leather riding gear. Progressively the company’s product offerings expanded through generations . In 1918, Hermès introduced the first leather golf jacket with a zipper (now known as ‘Fermeture Hermes’), made for the then Prince of Wales, hence marking their entry in the fashion universe.

Vintage representation of the label

In today’s world of luxury, Hermès enjoys an iconic status. It has consistently been ranked as the world’s most valuable luxury brand. A combination of rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process which gives Hermès a position of superiority in the very competitive and ruthless world of luxury. Currently, the range of products under the brand include ready-to-wear, bags, fragrances, watches, jewellery, furniture, leather goods and saddlery. Bags being the biggest contributor to the company’s revenue in the previous financial year.

Celebrities spotted in Hermès

To own an Hermes bag is to own a piece of history and functional art. There are over 80 types of Hermes handbags, totes, bucket bags, shoulder bags, and crossbody bags to meet various styles and circumstances. The Birkin bag, Kelly bag, and Constance shoulder bag are undeniably the most in demand. Credit Suisse reported that in 2022, the Kelly bag increased 16% from the prior period and 92% over the past decade. Time Magazine found that over the past 35 years, the average annual return on a Birkin was 14.2%, compared to the S&P average of 8.7% a year and gold’s – 1.5%.

My preference for the brand as my favourite fashion brand could be influenced by several factors. Its reputation for luxury and high-quality craftsmanship and iconic and timeless designs are the very common reasons why fashion enthusiasts prefer the brand. Its sustainability of natural resources is my primary reason of label being my first preference. The brand strives to control its water and energy consumption as well as its carbon footprint throughout production. In addition, Hermès has also made commitments and is carrying out actions for the preservation of biodiversity.

Women’s spring summer runway show 2023
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