My favourite fashion Brand : ZARA

My favourite fashion brand to name one is Zara, originated as a family business in north Spain. What I love most about Zara is there balance between simplicity yet striking pieces which are retailed at an affordable price. Zara aim to target all ages with the intent to mirror the luxury and comfort of clothes from higher end brands. The silhouettes that the designers from Zara create are ones that in my opinion both suit and allow people to feel comfortable in there everyday fashion. Whilst Zara are hot to keep up with the latest fashion ‘trends’ and have a rapid turn over there pieces are known to be ‘wardrobe staples’. The timeless products Zara have on the hangers are those of which are sold continuously each year however sometimes adapted slightly to keep consumers eyes peeled on what’s new. 

Although I’m pulled in by the high quality of the Zara products I am also compelled to the brand due to there modern and unique marketing. The Zara website for example is one that stands out from any other fashion brand with there models showcasing clothes with what wouldn’t be your ‘typical’ pose . Although some may say that due to this it is ‘hard to shop on the website’, I love the idea that Zara style all there pieces even down to the smallest accessory, breaking the norms and elevating fashion . I also love the inclusion at Zara with both the models and pieces encompassing diversity.