My (current) favourite fashion brand
Coats with fur trim, draping, prints, ruffles, high slits, and low necklines are all brand staples for my current favourite fashion brand, Blumarine. Considering how the y2k aesthetic has dominated fashion in recent years, styles like these may undoubtedly be considered “trendy,” but in my opinion, current creative director Nicola Brognano adds an airy radiance to collections, evoking feelings of nostalgia using motifs like butterflies and flowers, which to me signify a metamorphosis of the brand. Trying to recreate twenty year old styles can sometimes appear costume-like or can even seem to recreate ‘period dress’, but I think Brognano does an impressive job at creating pieces as close to the source material as possible but also daring enough to make them contemporary. In my opinion, Blumarine is for the modern young adult, like me, who is still attempting to rekindle their connection to the nostalgic fashions of their adolescent years in the early 2000s while also adapting those to present-day fashion trends.